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A Guide to Listing Your Home

We provide complimentary design advice, complimentary home staging, pricing strategies, marketing & more!
Credibility & Our Value to Our Home Sellers:
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  • Top agents in our region with Northern VA Association of Realtors Top Producers Club

  • Recognized as Keller Williams Luxury Agents 

  • Top 20% of KW Metro Center 

  • Featured in Top Agent Magazine, The Washingtonian Magazine as a Top Team in the area 

  • Featured on HGTV House Hunters  

  • 17 years of combined experience between myself & Kayli 

  • We hold these designations: Pricing Strategy Advisor, Real Estate Negotiation Expert, Military Relocation Professional & Accredited Home Staging Professional & qualify for the highest real estate designation Certified Residential Specialist

  • We have helped 275+ clients and earned a 5-star rating from every one of our clients

  • $121 Million+ in Sales 

  • List price to sold price ratio (last 12 months): 99.12%

  • Ethics: Real Estate with Integrity 

Preparing Your Home For Sale: Upgrades & Returns

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Upgrades should get you a minimum of a 2x return​
  • Most common recommendations:
  • Paint walls
  • Paint cabinets
  • Replace countertops
  • Update mirrors & lighting
  • Replace or refinish floors

Preparing Your Home For Sale: Repairs

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Allow potential buyers to see your home in it's best light to get top dollar.
Most common recommendations:
  • Touch up paint
  • Steam clean carpets
  • Power wash
  • Replace wood rot

Preparing Your Home For Sale: Complimentary Home Staging

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  • We stage occupied & vacant homes.
  • We assess your space & determine a plan for what will get you top dollar.
  • If you plan to stay in your home while you sell, we will do a walk-through with you to determine what to pack, what to keep out for showing your home & what we will bring to enhance each room.
  • If you plan to vacate your home while you sell, we have 10 homes worth of furniture in our warehouse & will bring in furniture & accessories to stage your home like a model home.

HOA/Condo Association Preparation

Online Shopping from Home
  • Be sure to order your HOA or condo resale package prior to listing. Order the electronic version to yourself & your agents.
  • Upon ordering, the association will come out to your home and do an assessment to make sure you are within compliance of their rules & regulations.
  • Any violations that are noted have to be remedied prior to settlement.

Preparing Your Home For Sale: Curb Appeal

  • Curb appeal is the first impression for potential buyers about whether they love your home. 
  • Be sure to spend time making it appealing.
Most common recommendations:
  • Mulch, trim bushes, de-weed, keep the lawn mowed.
  • Power wash walkways and siding.
  • Make additional needed repairs.

Preparing Your Home For Sale: Professional Photography

Photography Light
  • We hire a professional photographer to take interior & exterior, daytime & twilight photos of your home.
  • The most attractive photos will be shared to promote the highest number of views & interest on your home.
  • We get matter port interactive floor plans made so potential buyers cal walk through your home online as well as in person.
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  • Your home will be marketed on 150+ websites, anywhere buyers may be looking for a home to purchase. 
  • A detailed home description will be provided for your review.
  • Curiosity creating information will be shared to compel buyers to call about your home.
  • All details about your home will be featured & highlighted.

Listing & Using Our Home Selling Program to Get Top Dollar

House For Sale Sign
  • Home valuation 
  • 10-Step strategic process to getting sellers more including:
  • 3 ways to get more buyer inquiries: photos, content, pricing
  • 3 ways to get buyers excited about your home: scarcity/social proof, opportunity showing, sign
  • 3 ways to get higher offers: 7-step showing process, opportunity offer, counteroffer
  • Increase seller proceeds by saving on repairs


Architects at Work

There are 4 types of inspections buyers can offer:

  • Inspection with the option to ask for repairs

  • Home Inspection with option to void only

  • Inspection for information only

  • Pre-offer inspection 

Other inspections:

  • Radon inspection:

  • Termite inspection:

  • Septic and well inspection (if applicable)

  • Lead-based paint (properties built prior to 1978) 


Checking the Tiles

Standard appraisal contingency:

  • The appraiser assesses the value of the home

  • If the appraisal comes in lower than the contract price, the seller has to lower the price to that number or the buyer can back out.

  • If the appraisal comes in higher or at the value of the contract price, the buyers move forward and this contingency is cleared.

Guaranteeing over the appraised value

  • In a competitive market, buyers can make an offer stronger by guaranteeing that they will pay a certain amount over the appraised value.

  • This ensures that they will bring more money to the settlement table to make up the difference between the contract price and the appraised value.

Financing Contingency

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  • Protects a buyers ability to purchase the home.

  • We call and vet the lender, the buyers ability to buy and confirm pre-approval prior to accepting an offer.

Final Walk-Through

  • All inspection items must be completed by this date which can be scheduled within 7 days of settlement.

  • The standard is that it is scheduled within 1-2 days of settlement.

  • Seller to address anything that is not in the same condition as it was during the inspection.


Signing Contract
  • Bring your ID

  • Bring your voided check for the account receiving funds

        or have your wire transfer set up.

  • Review numbers & paperwork.

  • Sign settlement documents.

  • Receive proceeds within 72 business hours.


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