A Guide to Listing Your Home

Credibility & Our Value to Our Home Sellers:

Top agents in the Northern, VA region
Northern, VA Association of Realtors Top Producers
Keller Williams Luxury Agents
Top 10% in the Industry
Top 20% of KW Metro Center
Featured in Top Agent Magazine
Features as Top Agents in The Washingtonian Magazine
Featured on HGTV House Hunters
20 years of expertise
Designations: Pricing Strategy Advisor, Real Estate Negotiation Expert, Military Relocation Professional & Accredited Home Staging Professional & qualify for the highest real estate designation, the Certified Residential Specialist
We have helped 350+ clients
5-star rating on Google, Facebook & Zillow
$121 Million+ in Sales
List price to sold price ratio: 101%
Average Days on Market: 4
Quality Results, integrity & Reliability

Preparing Your Home For Sale: Upgrades & Returns

Upgrades should get you a minimum of a 2x return

Most common recommendations:
Paint walls
Paint cabinets
Replace countertops
Update mirrors & lighting
Replace or refinish floors

Preparing Your Home For Sale: Repairs

Allow potential buyers to see your home in it's best light to get top dollar.

Most common recommendations:

Touch up paint
Steam clean carpets
Power wash
Replace wood rot

Preparing Your Home For Sale: Complimentary Home Staging

We stage occupied & vacant homes.
We assess your space & determine a plan for what will get you top dollar.
If you plan to stay in your home while you sell, we will do a walk-through with you to determine what to pack, what to keep out for showing your home & what we will bring to enhance each room.
If you plan to vacate your home while you sell, we have 10 homes worth of furniture in our warehouse & will bring in furniture & accessories to stage your home like a model home.

HOA/Condo Association Preparation

Be sure to order your HOA or condo resale package prior to listing. Order the electronic version to yourself & your agents.
Upon ordering, the association will come out to your home and do an assessment to make sure you are within compliance of their rules & regulations.
Any violations that are noted have to be remedied prior to settlement.

Preparing Your Home For Sale: Curb Appeal

BEFORE

AFTER

Curb appeal is the first impression for potential buyers about whether they love your home.
Be sure to spend time making it appealing.

Most common recommendations:

Mulch, trim bushes, de-weed, keep the lawn mowed.
Power wash walkways and siding.
Make additional needed repairs.

Preparing Your Home For Sale: Professional Photography

We hire a professional photographer to take interior & exterior, daytime & twilight photos of your home.
The most attractive photos will be shared to promote the highest number of views & interest on your home.
We get matter port interactive floor plans made so potential buyers cal walk through your home online as well as in person.

Marketing

Your home will be marketed on 150+ websites, anywhere buyers may be looking for a home to purchase.
A detailed home description will be provided for your review.
Curiosity creating information will be shared to compel buyers to call about your home.
All details about your home will be featured & highlighted.

Listing & Using Our Home Selling Program to Get Top Dollar

Home valuation
10-Step strategic process to getting sellers more including:
3 ways to get more buyer inquiries: photos, content, pricing
3 ways to get buyers excited about your home: scarcity/social proof, opportunity showing, sign
3 ways to get higher offers: 7-step showing process, opportunity offer, counteroffer
Increase seller proceeds by saving on repairs

Inspections

There are 4 types of inspections buyers can offer:

Inspection with the option to ask for repairs
Home Inspection with option to void only
Inspection for information only
Pre-offer inspection

Other inspections:

Radon inspection:
Termite inspection:
Septic and well inspection (if applicable)
Lead-based paint (properties built prior to 1978)

Appraisal

Standard appraisal contingency:

The appraiser assesses the value of the home
If the appraisal comes in lower than the contract price, the seller has to lower the price to that number or the buyer can back out.
If the appraisal comes in higher or at the value of the contract price, the buyers move forward and this contingency is cleared.

Guaranteeing over the appraised value

In a competitive market, buyers can make an offer stronger by guaranteeing that they will pay a certain amount over the appraised value.
This ensures that they will bring more money to the settlement table to make up the difference between the contract price and the appraised value.

Financing Contingency

Protects a buyers ability to purchase the home.
We call and vet the lender, the buyers ability to buy and confirm pre-approval prior to accepting an offer.

Final Walk-Through

All inspection items must be completed by this date which can be scheduled within 7 days of settlement.
The standard is that it is scheduled within 1-2 days of settlement.
Seller to address anything that is not in the same condition as it was during the inspection.

Settlement

Bring your ID
Bring your voided check for the account receiving funds

or have your wire transfer set up.

Review numbers & paperwork.
Sign settlement documents.
Receive proceeds within 72 business hours.

See Comps in Your Neighborhood

A Guide to Listing Your Home

Credibility & Our Value to Our Home Sellers:

Upgrades should get you a minimum of a 2x return​

​​​

Most common recommendations:

Paint walls

Paint cabinets

Replace countertops

Update mirrors & lighting

Replace or refinish floors

Allow potential buyers to see your home in it's best light to get top dollar.

​

Most common recommendations:

Touch up paint

Steam clean carpets

Power wash

Replace wood rot

We stage occupied & vacant homes.

We assess your space & determine a plan for what will get you top dollar.

If you plan to stay in your home while you sell, we will do a walk-through with you to determine what to pack, what to keep out for showing your home & what we will bring to enhance each room.

If you plan to vacate your home while you sell, we have 10 homes worth of furniture in our warehouse & will bring in furniture & accessories to stage your home like a model home.

Be sure to order your HOA or condo resale package prior to listing. Order the electronic version to yourself & your agents.

Upon ordering, the association will come out to your home and do an assessment to make sure you are within compliance of their rules & regulations.

Any violations that are noted have to be remedied prior to settlement.

BEFORE

AFTER

Curb appeal is the first impression for potential buyers about whether they love your home.

Be sure to spend time making it appealing.

Most common recommendations:

Mulch, trim bushes, de-weed, keep the lawn mowed.

Power wash walkways and siding.

Make additional needed repairs.

We hire a professional photographer to take interior & exterior, daytime & twilight photos of your home.

The most attractive photos will be shared to promote the highest number of views & interest on your home.

We get matter port interactive floor plans made so potential buyers cal walk through your home online as well as in person.

Your home will be marketed on 150+ websites, anywhere buyers may be looking for a home to purchase.

A detailed home description will be provided for your review.

Curiosity creating information will be shared to compel buyers to call about your home.

All details about your home will be featured & highlighted.

Home valuation

10-Step strategic process to getting sellers more including:

3 ways to get more buyer inquiries: photos, content, pricing

3 ways to get buyers excited about your home: scarcity/social proof, opportunity showing, sign

3 ways to get higher offers: 7-step showing process, opportunity offer, counteroffer

Increase seller proceeds by saving on repairs

SUBMIT YOUR PROPERTY

Upgrades should get you a minimum of a 2x return